Where the margin actually sits
Advertised discount and real negotiating room are two different things. We know which is which, brand by brand.
New Vehicle Buying Service · South Africa
Thirty years on the dealer's side of the desk.
Now on yours.
We find the right new car, negotiate the price and your trade-in, and hand you a deal you can check line by line. You buy directly from the dealer. We charge one flat fee — and take nothing from them.
Referral-based. Most of our clients come from someone we've already helped.
We know the playbook, because we wrote it
Three decades were spent selling new vehicles — pricing them, discounting them, valuing trade-ins, and watching where deals are really won and lost. That experience now works for the person buying, not the person selling.
When dealers actually move
Month-end, quarter-end, model runout, aged stock on the floor. Timing is worth more than haggling.
What the F&I desk is doing
The finance and insurance office is where a good deal quietly gets undone. We tell you what's coming before you sit down.
How it works
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1
Tell us what you need
The car, the budget, how you'll use it — and what you're driving now. A short conversation, usually on WhatsApp.
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2
We find it and price it
We identify the right model and spec, then approach dealers across the country to find real availability and a real price.
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3
We negotiate — both sides of the deal
The purchase price and your trade-in are negotiated together, because dealers work them together.
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4
You buy directly
You sign with the dealer and pay them directly. We never touch your money. We stay on hand through delivery.
The part most buyers lose
Your trade-in is negotiated too
Most buyers fight hard over the discount and then hand back their old car for whatever they're offered. Dealers know this. A strong discount and a weak trade-in price can leave you worse off than the reverse.
We value your current vehicle properly, and negotiate it as part of the same deal — so the number that matters, what you actually pay to change cars, is the number we work on.
One flat fee
R3,500
per vehicle purchase · agreed in writing before we start
- No percentage of the purchase price
- No commission, referral fee or kickback from any dealership
- No charge for the initial conversation
We're paid by you, which is the only way our advice can be worth anything. If a dealer paid us, we'd be working for them.
What we don't do
We don't sell you finance
We'll explain what vehicle finance, gap cover, credit life and extended warranties are, and what they typically cost — so nothing in the F&I office surprises you. But we are not licensed financial advisers and won't recommend a product. That's a conversation for your bank or an FSP-licensed adviser.
We don't take dealer money
No commissions, no referral arrangements, no preferred-dealer deals. If we recommend a dealer, it's because they gave you the best number.
We don't do used cars
New vehicles only. Used buying is a different discipline with different risks, and we'd rather be excellent at one thing.
We don't handle your money
You pay the dealership directly, on your own terms. We never receive or hold funds for your purchase.
Questions, answered
- Do I still choose the car?
- Always. We narrow the field, explain the trade-offs, and tell you honestly where a model disappoints. The decision stays yours.
- What if you can't beat the price I've been quoted?
- Then you've already got a good deal, and we'll tell you so. Say so up front and we'll agree how that's handled before you commit to the fee.
- Do you work with any dealer, or only certain ones?
- Any franchised new-vehicle dealer in South Africa. We have no exclusive arrangements, and nothing to gain from sending you to one over another.
- How long does it take?
- Usually days rather than weeks, depending on the model and whether stock has to be found or ordered. We'll give you a realistic answer at the start.
- Can you help if I'm buying through my company?
- Yes. The negotiation is the same. The tax and finance structuring is a question for your accountant, not for us.
- Where are you based?
- South Africa, working nationally — most of the process happens by phone, WhatsApp and email, wherever the right car happens to be.
Start with a conversation
Tell us what you're thinking of buying. The first conversation costs nothing.
Message Us on WhatsApp